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Clavis Technology recently conducted a study showing significant problems with the integrity of product information available on 17 of the largest online consumer goods stores in North America. The study found that over two-thirds of the product pages evaluated suffered from significant gaps in the quality of product information.
When choosing a product in a traditional store a consumer can pick it up and read the packaging before making a choice; but in the online domain they rely…Continue
Added by Leah on September 17, 2013 at 6:30am — No Comments