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Leah
  • Cambridge, MA
  • United States
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Profile Information

Last Name
Kinthaert
Job Title
Marketing
Company Name
Clavis Technology
Region
North America
Company Size (# of employees)
Under 1000
Industry
Technology

Leah's Blog

Over 2/3 of the Product Pages at Major eCommerce Sites Have Faulty Data

Posted on September 17, 2013 at 6:30am 0 Comments

Clavis Technology recently conducted a study showing significant problems with the integrity of product information available on 17 of the largest online consumer goods stores in North America. The study found that over two-thirds of the product pages evaluated suffered from significant gaps in the quality of product information.

When choosing a product in a traditional store a consumer can pick it up and read the packaging before making a choice; but in the online domain they rely…

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